Tag Archives: heatmaps
Beyond heatmaps: visualizing eye tracking data
Eye tracking data is notoriously hard to represent visually. It’s dense, high dimensional, and can’t be compressed without losing important information. The industry standard graphic, a heatmap of the combined tracks of all participants in a study, does a good … Continue reading
Where do users look first?
Where do your users look first? Most people running a web site have asked themselves this question at some point. It’s a good question to ask: capturing a user’s attention and steering him or her towards the important areas of … Continue reading
Experienced users view Reddit differently
Everyone at GazeHawk loves reddit, so we decided to run a study tracking the eye movement of people looking at reddit. Here’s how it worked: we recorded the (x, y) coordinates of where our study participants looked while checking out … Continue reading
How do people look at Apple’s movie trailers page?
Two weeks ago, we started an eye-tracking study of Apple’s iTunes movie trailers site. Originally, we had hoped to do a demographic breakdown of the study results — what posters did men like, what posters did women like, that sort of … Continue reading
Cluster analysis for concise results in eye tracking
Eye tracking data is received as a dense, high-entropy stream of coordinates. This data is then redistributed using methods that will help display results and identify trends. The most common method we use for displaying results is a heatmap which illustrates … Continue reading
Don’t get burned by heatmaps
Eye tracking companies, including GazeHawk, frequently use heatmaps to present the results of a study to customers. The reason for this is simple: heatmaps instantly communicate where study participants looked and for how long. They tell you the hot spots … Continue reading