Tag Archives: visualizations
Beyond heatmaps: visualizing eye tracking data
Eye tracking data is notoriously hard to represent visually. It’s dense, high dimensional, and can’t be compressed without losing important information. The industry standard graphic, a heatmap of the combined tracks of all participants in a study, does a good … Continue reading
Tagged clustering, eye tracking, heatmaps, visualizations
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Cluster analysis for concise results in eye tracking
Eye tracking data is received as a dense, high-entropy stream of coordinates. This data is then redistributed using methods that will help display results and identify trends. The most common method we use for displaying results is a heatmap which illustrates … Continue reading
Tagged clustering, heatmaps, visualizations
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Don’t get burned by heatmaps
Eye tracking companies, including GazeHawk, frequently use heatmaps to present the results of a study to customers. The reason for this is simple: heatmaps instantly communicate where study participants looked and for how long. They tell you the hot spots … Continue reading
Tagged eye tracking, heatmaps, visualizations
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