Tag Archives: eye tracking study
Experienced users view Reddit differently
Everyone at GazeHawk loves reddit, so we decided to run a study tracking the eye movement of people looking at reddit. Here’s how it worked: we recorded the (x, y) coordinates of where our study participants looked while checking out … Continue reading
Tagged eye tracking, eye tracking study, heatmaps
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How do people look at Apple’s movie trailers page?
Two weeks ago, we started an eye-tracking study of Apple’s iTunes movie trailers site. Originally, we had hoped to do a demographic breakdown of the study results — what posters did men like, what posters did women like, that sort of … Continue reading