Monthly Archives: August 2011
Relentlessly focus on your customers: test usability
Many tech firms pride themselves on listening to their customers and fine-tuning their product based on customer feedback. Startups in particular are known for relentlessly seeking ways to better match products with customers’ needs. Many other aspects of hacker culture, … Continue reading
Beyond heatmaps: visualizing eye tracking data
Eye tracking data is notoriously hard to represent visually. It’s dense, high dimensional, and can’t be compressed without losing important information. The industry standard graphic, a heatmap of the combined tracks of all participants in a study, does a good … Continue reading
Where do users look first?
Where do your users look first? Most people running a web site have asked themselves this question at some point. It’s a good question to ask: capturing a user’s attention and steering him or her towards the important areas of … Continue reading