Monthly Archives: July 2011
Experienced users view Reddit differently
Everyone at GazeHawk loves reddit, so we decided to run a study tracking the eye movement of people looking at reddit. Here’s how it worked: we recorded the (x, y) coordinates of where our study participants looked while checking out … Continue reading
Tagged eye tracking, eye tracking study, heatmaps
8 Comments
What everyone should know about the human eye
Odds are, you will one day build something someone will see. Here are three key findings from people who study how people see to keep in mind for your next project. Eyes are not cameras Cameras move slowly, smoothly and … Continue reading
Tagged human eye, usability
12 Comments
How do people look at Apple’s movie trailers page?
Two weeks ago, we started an eye-tracking study of Apple’s iTunes movie trailers site. Originally, we had hoped to do a demographic breakdown of the study results — what posters did men like, what posters did women like, that sort of … Continue reading