GazeHawk in the Press
"For the display-ad business, this kind of analysis can be incredibly valuable, showing creatives exactly which part of the unit catches people's attention -- regardless of whether they click."
"For more experienced online marketers comes GazeHawk, a way to use webcams to track eye movement. This little startup could forever eliminate the default leaderboard/right sidebar display ad layout."
"The most valuable kind of research, apart from tracking actual clicks, is studying where users direct their gaze on a Web page. After all, as GazeHawk co-founder Brian Krausz puts it, 'The first step in getting people to click on an ad is to get them to look at it.'"
"GazeHawk ... is about one-tenth of the price of traditional eyetracking. It can afford do so because its technology uses ordinary webcams, rather than expensive custom hardware."
"GazeHawk is disruptive in the sense that we've never seen a low-cost, low-effort eye tracking service before."