Comments on: How do people look at Apple’s movie trailers page? http://gazehawk.com/blog/how-do-people-look-at-apples-movie-trailers-page/ Eye Tracking For Everyone - Usability Services & Software Sat, 10 Mar 2012 06:40:21 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Ben Powell http://gazehawk.com/blog/how-do-people-look-at-apples-movie-trailers-page/#comment-2431 Ben Powell Fri, 15 Jul 2011 11:46:48 +0000 http://www.gazehawk.com/blog/?p=410#comment-2431 I've actually stopped using the website. I found it extremely annoying when trying to watch the Harry Potter trailer when the full screen option was withdrawn. I went to Youtube instead. Apple should stop supporting these god awful custom movie landing pages. I’ve actually stopped using the website. I found it extremely annoying when trying to watch the Harry Potter trailer when the full screen option was withdrawn. I went to Youtube instead. Apple should stop supporting these god awful custom movie landing pages.

]]> By: Sree http://gazehawk.com/blog/how-do-people-look-at-apples-movie-trailers-page/#comment-2424 Sree Fri, 15 Jul 2011 05:21:12 +0000 http://www.gazehawk.com/blog/?p=410#comment-2424 I wonder if the results would have been any different if the website were in grayscale instead of color. Also, did users end up clicking on the movies they looked at the most? I use Netflix a lot and I noticed that when I didn't want to watch any particular movie, I'd just randomly look/click around until I found one that seemed interesting enough I wonder if the results would have been any different if the website were in grayscale instead of color. Also, did users end up clicking on the movies they looked at the most? I use Netflix a lot and I noticed that when I didn’t want to watch any particular movie, I’d just randomly look/click around until I found one that seemed interesting enough

]]> By: Another Chris http://gazehawk.com/blog/how-do-people-look-at-apples-movie-trailers-page/#comment-2423 Another Chris Fri, 15 Jul 2011 02:40:55 +0000 http://www.gazehawk.com/blog/?p=410#comment-2423 No one looks at Hermione. No one looks at Hermione.

]]> By: Brian Krausz http://gazehawk.com/blog/how-do-people-look-at-apples-movie-trailers-page/#comment-2422 Brian Krausz Fri, 15 Jul 2011 00:58:54 +0000 http://www.gazehawk.com/blog/?p=410#comment-2422 We did consider this possibility. We intend to run larger studies with more statistical significance in the future: this was an unexpected realization from running the Apple study that we thought was interesting enough to share. We did consider this possibility. We intend to run larger studies with more statistical significance in the future: this was an unexpected realization from running the Apple study that we thought was interesting enough to share.

]]> By: vastaman http://gazehawk.com/blog/how-do-people-look-at-apples-movie-trailers-page/#comment-2421 vastaman Thu, 14 Jul 2011 23:50:43 +0000 http://www.gazehawk.com/blog/?p=410#comment-2421 You are assuming that Apple placed the posters randomly. So for example that Apple purposely placed the more popular posters on the fringes to counter the center bias that you describe. If they did so, your study simply proves that they did a good job of it. Redo the tests, randomly placing the posters each time. You are assuming that Apple placed the posters randomly.

So for example that Apple purposely placed the more popular posters on the fringes to counter the center bias that you describe. If they did so, your study simply proves that they did a good job of it.

Redo the tests, randomly placing the posters each time.

]]> By: Chris http://gazehawk.com/blog/how-do-people-look-at-apples-movie-trailers-page/#comment-2418 Chris Thu, 14 Jul 2011 21:34:12 +0000 http://www.gazehawk.com/blog/?p=410#comment-2418 Or you could say Apple has accomplished making a perfectly balanced browsable space with two features slots. Each poster is of equal density and size, and users browse them with equal emphasis. Its a great way to emulate the browser experience we enjoy so much at the store. It allows us to search with our eyes again, rather than be directed violently by control freak designers. Or you could say Apple has accomplished making a perfectly balanced browsable space with two features slots. Each poster is of equal density and size, and users browse them with equal emphasis. Its a great way to emulate the browser experience we enjoy so much at the store. It allows us to search with our eyes again, rather than be directed violently by control freak designers.

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