http://gazehawk.com/blog/dont-get-burned-by-heatmaps/ Eye Tracking For Everyone - Usability Services & Software Sat, 10 Mar 2012 06:40:21 +0000 hourly 1 http://wordpress.org/?v=3.2.1 http://gazehawk.com/blog/dont-get-burned-by-heatmaps/#comment-2981 Beyond heatmaps: visualizing eye tracking data | GazeHawk Blog Fri, 26 Aug 2011 20:56:54 +0000 http://www.gazehawk.com/blog/?p=124#comment-2981 [...] more or less similar to that of the overall heatmap. This is completely wrong; in fact, it’s entirely possibly that no single participant had a track remotely similar to that of the combined [...] [...] more or less similar to that of the overall heatmap. This is completely wrong; in fact, it’s entirely possibly that no single participant had a track remotely similar to that of the combined [...]

]]> http://gazehawk.com/blog/dont-get-burned-by-heatmaps/#comment-2209 Why look at 30 heatmaps when 3 will do | GazeHawk Blog Thu, 23 Jun 2011 23:50:02 +0000 http://www.gazehawk.com/blog/?p=124#comment-2209 [...] results is a big heatmap of all the study participant’s tracks. However, as we examined in our last post, aggregate heatmaps can be extremely deceptive if not [...] [...] results is a big heatmap of all the study participant’s tracks. However, as we examined in our last post, aggregate heatmaps can be extremely deceptive if not [...]

]]> http://gazehawk.com/blog/dont-get-burned-by-heatmaps/#comment-2135 Lionel Barrow Wed, 15 Jun 2011 17:52:04 +0000 http://www.gazehawk.com/blog/?p=124#comment-2135 That's more or less what we're doing next week. The catch is that there are many different ways to cluster these data. Do cluster based on where the users looked alone? Do you take time into account? We'll be examining at least two ways of clustering, possibly three. That’s more or less what we’re doing next week. The catch is that there are many different ways to cluster these data. Do cluster based on where the users looked alone? Do you take time into account? We’ll be examining at least two ways of clustering, possibly three.

]]> http://gazehawk.com/blog/dont-get-burned-by-heatmaps/#comment-2134 Brian Krausz Wed, 15 Jun 2011 17:51:16 +0000 http://www.gazehawk.com/blog/?p=124#comment-2134 We do actually offer a slider in our reporting system. The problem is that interactive visualizations are harder to show to other. You can export the individual subset heatmaps, but if there were a way to contain more temporal data in a single image it would be very powerful. We do actually offer a slider in our reporting system. The problem is that interactive visualizations are harder to show to other. You can export the individual subset heatmaps, but if there were a way to contain more temporal data in a single image it would be very powerful.

]]> http://gazehawk.com/blog/dont-get-burned-by-heatmaps/#comment-2129 Joakim Wed, 15 Jun 2011 10:58:34 +0000 http://www.gazehawk.com/blog/?p=124#comment-2129 What about adding a time slider to the heat map visualization to enable sliding in x second aggregations. Plus maybe normalizing the times for the users. That should give a better grip on the site usage by time, still using the heat map. What about adding a time slider to the heat map visualization to enable sliding in x second aggregations. Plus maybe normalizing the times for the users. That should give a better grip on the site usage by time, still using the heat map.

]]> http://gazehawk.com/blog/dont-get-burned-by-heatmaps/#comment-2123 Tyr Grisfal Wed, 15 Jun 2011 00:26:29 +0000 http://www.gazehawk.com/blog/?p=124#comment-2123 Why anyone would not run simple clustering on the per-user data is beyond me. Yes, it's easier to just integrate everything - but you lose so much useful information. Why anyone would not run simple clustering on the per-user data is beyond me. Yes, it’s easier to just integrate everything – but you lose so much useful information.

]]>